Today, the Diamond has become 'The Symbol of Love' throughout the world. The tradition of giving diamonds as tokens of love and commitment began at the end of the 15th century when Austrian Archduke Maximillian gave a diamond ring to his fiancee'. They chose to place the ring on the fourth finger of the left hand because legend held that this finger provided a direct link between tokens of love and the heart. The diamond's strength and pure transparent beauty have always represented the purest emotions of human heart -- commitment and deep lasting love.